Report: Retailers are missing the mark on personalized e-commerce experiences - Glossy

Report: Retailers are missing the mark on personalized e-commerce experiences - Glossy

Glossy

Report: Retailers are missing the mark on personalized e-commerce experiences Glossy As e-commerce grows – at a rate expected to hit an estimated $2.8 trillion in sales globally by the end of 2018 – so too do misconceptions among brands about what shoppers truly want and how they behave online. In an Episerver study analyzing the ...