GroupM State Of Digital: CPMs Rise, The Duopoly Reigns And Ecommerce Soars - AdExchanger

GroupM State Of Digital: CPMs Rise, The Duopoly Reigns And Ecommerce Soars - AdExchanger

AdExchanger

GroupM State Of Digital: CPMs Rise, The Duopoly Reigns And Ecommerce Soars AdExchanger GroupM's State of Digital report, released Thursday, predicts a year of CPM inflation and ecommerce growth as the duopoly maintains its stronghold over the digital economy. Marketers in 2017 spent 44% of their digital budgets programmatically ... and more »