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Adobe suits up for e-commerce competition with its purchase of Magento
MarTech Today Adobe, which has been busy boosting its capabilities in advertising, content creation and analytics, has now added a major commerce component with the announcement Monday that it will buy Magento Commerce for $1.68 billion. An open source platform ... Seeking Firmer Grip on E-Commerce Market, Adobe Buys Magento Hogan Lovells, Fried Frank Land Lead Roles on Adobe E-Commerce Acquisition Adobe to Buy E-Commerce Firm Magento Commerce for $1.68 Billion |
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