MarTech Today |
Adobe suits up for e-commerce competition with its purchase of Magento
MarTech Today The acquisition boosts the e-commerce capabilities of Adobe's Experience Cloud to take on the shopping muscle its competitors have added, possibly spinning this off into a separate Commerce Cloud. In 2016, Salesforce created a separate Commerce ... Seeking Firmer Grip on E-Commerce Market, Adobe Buys Magento Hogan Lovells, Fried Frank Land Lead Roles on Adobe E-Commerce Acquisition Adobe Buys Magento for $1.68 Billion to Target E-Commerce |
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