Forget discounts – here's how to conquer China's e-commerce market - Marketing Interactive

Forget discounts – here's how to conquer China's e-commerce market - Marketing Interactive

Marketing Interactive

Forget discounts – here's how to conquer China's e-commerce market Marketing Interactive In China, e-commerce has delivered a devastating blow to traditional brick-and-mortar retailers, but brands still remain important in this new era, and a conventional approach is not going to cut it, according to Ogilvy China's new whitepaper on e ...