Forget discounts – here's how to conquer China's e-commerce market - Marketing Interactive

Forget discounts – here's how to conquer China's e-commerce market - Marketing Interactive

Marketing Interactive

Forget discounts – here's how to conquer China's e-commerce market
Marketing Interactive
In China, e-commerce has delivered a devastating blow to traditional brick-and-mortar retailers, but brands still remain important in this new era, and a conventional approach is not going to cut it, according to Ogilvy China's new whitepaper on e ...



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