Why Luxury Brands Are Racing to Embrace E-commerce - Knowledge@Wharton

Why Luxury Brands Are Racing to Embrace E-commerce - Knowledge@Wharton

Why Luxury Brands Are Racing to Embrace E-commerce
Knowledge@Wharton
Farfetch is on the cusp of accomplishing something rare in the world of luxury retail: It potentially could become one of the few luxury tech “unicorns” with an upcoming $5 billion IPO. The lofty valuation marks a remarkable turn for an industry that ...



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