This E-Commerce Brand Swore It Would Never Open Stores--and Then Opened 2. Here's Why It Was a Smart Move - Inc.com

This E-Commerce Brand Swore It Would Never Open Stores--and Then Opened 2. Here's Why It Was a Smart Move - Inc.com

Inc.com

This E-Commerce Brand Swore It Would Never Open Stores--and Then Opened 2. Here's Why It Was a Smart Move
Inc.com
In the early days of fashion company Everlane, CEO Michael Preysman said he would never bring the company into physical stores. According to The Washington Post, he even said he would shut down the company before going brick-and-mortar. Today, Everlane ...



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