How Chinese fashion designers built their labels on e-commerce website, despite sneering even from their friends - South China Morning Post

How Chinese fashion designers built their labels on e-commerce website, despite sneering even from their friends - South China Morning Post

South China Morning Post

How Chinese fashion designers built their labels on e-commerce website, despite sneering even from their friends
South China Morning Post
Like every other business selling to consumers in China, independent fashion designers are taking to e-commerce to reach an audience of fashion-hungry millennials – with impressive results. Taobao – the popular online shopping website operated by ...



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