E-Commerce Lingerie Brand Gets Physical (With Stores), in Challenge to Victoria's Secret - Wall Street Journal

E-Commerce Lingerie Brand Gets Physical (With Stores), in Challenge to Victoria's Secret - Wall Street Journal

Wall Street Journal

E-Commerce Lingerie Brand Gets Physical (With Stores), in Challenge to Victoria's Secret Wall Street Journal Online lingerie seller Adore Me is planning to open its first U.S. stores —200 to 300 in the next five years—aiming to grab market share from industry leader Victoria's Secret. The New York-based startup hopes the physical stores will help it lure ... and more »