With e-commerce coffers full, GMV is no longer 'vanity' metric - Business Line

With e-commerce coffers full, GMV is no longer 'vanity' metric - Business Line

With e-commerce coffers full, GMV is no longer 'vanity' metric Business Line Gross Merchandise Value (GMV) as a key metric of the e-commerce industry's valuation and performance is set to stage a come back after a two-year break, on the back of strong industry growth numbers. Flipkart owned fashion e-tailer Myntra will be among ...