CPGs need emerging markets, e-commerce and partnerships in 2018 - Retail Dive

CPGs need emerging markets, e-commerce and partnerships in 2018 - Retail Dive

CPGs need emerging markets, e-commerce and partnerships in 2018 Retail Dive In fact, you pay an average of 40% more to have a big-name brand on the label." One solution for CPG companies — selling directly to consumers — presents a problem for retail partners. "Many CPG companies continue to debate the benefits of selling ... and more »