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China's $520 billion e-commerce giant is playing up smallness in its Olympics ads
Quartz Alibaba is one of the world's largest tech companies. But for its new global-facing ad campaign, it's embracing the small underdog. The e-commerce giant recently unveiled three clips timed to the run-up to the 2018 Pyeongchang Olympics (though only the ... How Alibaba will leverage cloud and ecommerce at PyeongChang Olympic Winter Games 2018 and Beijing 2022 ... |

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