The 5 Diverging Ways Luxury Brands Approach E-Commerce in China - Jing Daily

The 5 Diverging Ways Luxury Brands Approach E-Commerce in China - Jing Daily

Jing Daily

The 5 Diverging Ways Luxury Brands Approach E-Commerce in China
Jing Daily
How should luxury brands tackle e-commerce in China in 2018? We chart out the options. Photo courtesy: NiP photography/Shutterstock.com. Thirty-five percent of Chinese customers are already accustomed to purchasing luxury goods online, according to a ...



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