Hong Kong malls test experiential concepts to sustain traffic in battle against e-commerce - South China Morning Post

Hong Kong malls test experiential concepts to sustain traffic in battle against e-commerce - South China Morning Post

South China Morning Post

Hong Kong malls test experiential concepts to sustain traffic in battle against e-commerce
South China Morning Post
Chan noted the effect of e-commerce in the rise of experiential consumption. “Mall operators are trying to use experiential consumption to attract customers since shoppers can buy anything online.” Chan said that other developers too had asked the ...



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