Why Emerging Markets Are the Next E-commerce Frontier - Knowledge@Wharton

Why Emerging Markets Are the Next E-commerce Frontier - Knowledge@Wharton

Why Emerging Markets Are the Next E-commerce Frontier Knowledge@Wharton six-billion-shoppers After eight years as a vice president at Chinese e-commerce giant Alibaba, Porter Erisman is sharing his insights into the next frontier for online shopping — emerging markets. While e-commerce in the West is a maturing market ...