The most successful e-commerce brands build for mainstream America, not Silicon Valley - Recode

The most successful e-commerce brands build for mainstream America, not Silicon Valley - Recode

Recode

The most successful e-commerce brands build for mainstream America, not Silicon Valley
Recode
One knock on venture-backed, e-commerce startups over the years is that they are sometimes built around the tastes of venture capitalists and big-city entrepreneurs, and not the vast majority of average Americans who live outside of U.S. technology hubs.
Amazon makes life hard for e-commerce start-ups, but Stitch Fix has found a pathCNBC

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