Testing shows e-commerce navigation doesn't work the way we think it does - Marketing Land

Testing shows e-commerce navigation doesn't work the way we think it does - Marketing Land

Marketing Land

Testing shows e-commerce navigation doesn't work the way we think it does Marketing Land At the top of most any e-commerce website, you will see a strip of pixels emblazoned with words. This is something that we have all agreed to, and your visitors expect it. These words are the gatekeepers of content, and they often reveal great powers ...