Nielsen: E-Commerce Driving Nearly All FMCG Sales Growth - MediaPost Communications

Nielsen: E-Commerce Driving Nearly All FMCG Sales Growth - MediaPost Communications

MediaPost Communications

Nielsen: E-Commerce Driving Nearly All FMCG Sales Growth MediaPost Communications For instance, e-commerce accounted for more than 10% of sales last year for the beauty and personal care categories, while in-store sales growth just 0.6% for beauty and 1.3% for personal care, Nielsen reports. In the pet care category, e-commerce ...