E-commerce brands boost Facebook ad spend as CPMs, CPCs rise but CTRs dip - Marketing Land

E-commerce brands boost Facebook ad spend as CPMs, CPCs rise but CTRs dip - Marketing Land

Marketing Land

E-commerce brands boost Facebook ad spend as CPMs, CPCs rise but CTRs dip Marketing Land If the third quarter is a warmup exercise for e-commerce advertisers plotting their fourth-quarter spending spree, then it should be a happy holiday season for Facebook. E-commerce advertisers, on average, spent 20 percent more money on Facebook ads in ... and more »