E-commerce brands boost Facebook ad spend as CPMs, CPCs rise but CTRs dip - Marketing Land

E-commerce brands boost Facebook ad spend as CPMs, CPCs rise but CTRs dip - Marketing Land

Marketing Land

E-commerce brands boost Facebook ad spend as CPMs, CPCs rise but CTRs dip
Marketing Land
If the third quarter is a warmup exercise for e-commerce advertisers plotting their fourth-quarter spending spree, then it should be a happy holiday season for Facebook. E-commerce advertisers, on average, spent 20 percent more money on Facebook ads in ...

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