Consumer goods firms harness online data to tap Southeast Asia e-commerce boom - Reuters

Consumer goods firms harness online data to tap Southeast Asia e-commerce boom - Reuters

Reuters

Consumer goods firms harness online data to tap Southeast Asia e-commerce boom Reuters A customer who clicked on a 50 milliliter product may instead buy a smaller 30 ml product, said Pranay Mehra, vice president, digital and e-commerce at Shiseido Asia Pacific, noting that data and online selling experience can help firms bundle offers ...