Consumer Goods Firms Harness Online Data to Tap Southeast Asia e-Commerce Boom - New York Times

Consumer Goods Firms Harness Online Data to Tap Southeast Asia e-Commerce Boom - New York Times

Consumer Goods Firms Harness Online Data to Tap Southeast Asia e-Commerce Boom New York Times SINGAPORE/BANGKOK — When diaper maker DSG International (Thailand) wants to know what its customers are thinking, it often turns to Lazada, an e-commerce firm majority-owned by Alibaba Group Holding. "From (their) data, we know mothers ...