Why e-commerce brands are flipping the script and opening brick-and-mortar stores - Digiday

Why e-commerce brands are flipping the script and opening brick-and-mortar stores - Digiday

Digiday

Why e-commerce brands are flipping the script and opening brick-and-mortar stores Digiday Boll & Branch now belongs to a group of e-commerce, direct-t0-consumer brands that have opened their own brick-and-mortar stores in the past year. Allbirds, Away, ModCloth, Glossier and Madison Reed, for instance, have all opened their own physical ...