Ecommerce Joins Other Verticals In Embracing Guaranteed Programmatic Deals: The New York Times' Sara Badler - BeetTV

Ecommerce Joins Other Verticals In Embracing Guaranteed Programmatic Deals: The New York Times' Sara Badler - BeetTV

BeetTV

Ecommerce Joins Other Verticals In Embracing Guaranteed Programmatic Deals: The New York Times' Sara Badler
BeetTV
Retailers and ecommerce companies have joined verticals like high-end fashion and luxury in embracing programmatic digital advertising buys, increasingly attracted by audience guarantees. “Ecommerce has definitely grown into a major business,” says ...



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