Coca-Cola: 'E-commerce should not be seen as a channel' - Marketing Week

Coca-Cola: 'E-commerce should not be seen as a channel' - Marketing Week

Marketing Week

Coca-Cola: 'E-commerce should not be seen as a channel' Marketing Week Ecommerce, she claims, gives it the opportunity to reach people using their mobile devices in their homes – and believes there is room for further growth due to the popularity of its products among online retailers. That said, she believes ecommerce ...