Inside the relaunch of Hypebeast's e-commerce site, HBX - Digiday

Inside the relaunch of Hypebeast's e-commerce site, HBX - Digiday

Inside the relaunch of Hypebeast's e-commerce site, HBX Digiday He didn't hire any e-commerce or retail experts; instead, he dispatched a few people from the Hypebeast team to act as buyers, sourcing brands from cities like Paris, New York and Tokyo. At launch, HBX sold 20 brands, like APC and Thom Browne, which ...