Alibaba rewrites its e-commerce playbook, trumpeting bricks-and-mortar push - Global Times

Alibaba rewrites its e-commerce playbook, trumpeting bricks-and-mortar push - Global Times

Alibaba rewrites its e-commerce playbook, trumpeting bricks-and-mortar push Global Times China's e-commerce giant is abandoning its unique selling point. Alibaba is trumpeting a push into bricks-and-mortar shopping. It's not alone but the stakes are particularly high for the $392 billion giant led by Jack Ma Yun as it marks a reversal of ...