CPG brands need to get e-commerce right quickly: R3 - Campaign Asia-Pacific

CPG brands need to get e-commerce right quickly: R3 - Campaign Asia-Pacific

Campaign Asia-Pacific

CPG brands need to get e-commerce right quickly: R3 Campaign Asia-Pacific The case for e-commerce expansion in Asia relatively clear. First, the e-commerce part. More consumers are spending more time online through mobile devices and are shifting their consumption activities there, yet online CPG sales only form less than 2 ...