3 lessons to learn from the shutdown of Indonesian e-commerce platform Cipika - e27

3 lessons to learn from the shutdown of Indonesian e-commerce platform Cipika - e27

e27

3 lessons to learn from the shutdown of Indonesian e-commerce platform Cipika e27 Despite operating for almost three years, not many people recognised Cipika as an e-commerce service brand. The name Cipika never showed up on various surveys on the top-of-mind of e-commerce services in Indonesia; its ranking always fell under ...