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The Highest-Spending E-Commerce Customers Are Seeing Stars—Star Ratings, That Is
MarketingProfs.com (subscription) Clearly, the world had star rating systems (often 1-5 stars) before Amazon. Customers would often rate a product, service, or a site from one to five stars. However, it'd be naïve not to credit the mighty king of the e-commerce jungle for making it so ... |
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