QVC Pivots To Data-Driven Ecommerce - MediaPost Communications

QVC Pivots To Data-Driven Ecommerce - MediaPost Communications

QVC Pivots To Data-Driven Ecommerce MediaPost Communications TV-based retailer QVC has expanded its ecommerce capabilities with a new analytics platform that extends the company's marketing services from television to email and beyond. QVC began in 1986 as a video retailer, but has expanded to position itself as ... and more »