Times of India |
Paytm taps online-to-offline to get users for e-commerce biz
Times of India BENGALURU: Riding on the fresh funding from Alibaba for its e-commerce business, Paytm is tapping the online-to-offline (O2O) model to on-board regulars at brick-and-mortar stores on to its platform. An O2O channel is used to get consumers who may not ... |
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