India's e-commerce firms have found an unlikely ally in mom-and-pop store - Quartz

India's e-commerce firms have found an unlikely ally in mom-and-pop store - Quartz

Quartz

India's e-commerce firms have found an unlikely ally in mom-and-pop store Quartz India's ubiquitous mom-and-pop stores are turning out to be a key ally for its fledgeling e-commerce sector. Given their presence in every nook and corner of the country, e-tailers are increasingly turning them into last-mile delivery channels. E ...