How machine learning is shaking up e-commerce and customer engagement - Diginomica

How machine learning is shaking up e-commerce and customer engagement - Diginomica

Diginomica

How machine learning is shaking up e-commerce and customer engagement Diginomica Approaching e-commerce from a narrow transactional view doesn't work anymore. The e-commerce wins go to companies with better experiences and fewer shopping cart abandons. That's where machine learning can help – but how? Barb Mosher Zinck ...