Brazilian apparel retailer Guararapes creates e-commerce division - Reuters

Brazilian apparel retailer Guararapes creates e-commerce division - Reuters

Brazilian apparel retailer Guararapes creates e-commerce division
Reuters
Riachuelo's late arrival to e-commerce has allowed the company to design a business model more likely to succeed, online head Jonas Ferreira said in the statement, noting that e-commerce will be as integrated as possible with the chain's 291 stores.

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