The metric that Indian startups once swore by is now being blamed for all the sector's ills - Quartz

The metric that Indian startups once swore by is now being blamed for all the sector's ills - Quartz

The metric that Indian startups once swore by is now being blamed for all the sector's ills
Quartz
Till a few years ago, profitability received the step-child treatment from Indian e-commerce entrepreneurs. From 2013 to 2015, any probing on this metric would inevitably evoke sniggers and lectures from founders on how online retail was not about ...

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