Report: E-commerce accounted for 11.7% of total retail sales in 2016, up 15.6% over 2015 - Marketing Land

Report: E-commerce accounted for 11.7% of total retail sales in 2016, up 15.6% over 2015 - Marketing Land

Marketing Land

Report: E-commerce accounted for 11.7% of total retail sales in 2016, up 15.6% over 2015 Marketing Land Excluding fuel and car sales, Internet Retailer's calculations showed e-commerce growth slightly higher at 15.6 percent, with online retail sales representing 11.7 percent of total retail sales versus the 8.1 percent reported by the Commerce Department.