Nestlé focuses on going direct-to-consumers as ecommerce sales hit 5% - Marketing Week

Nestlé focuses on going direct-to-consumers as ecommerce sales hit 5% - Marketing Week

Marketing Week

Nestlé focuses on going direct-to-consumers as ecommerce sales hit 5% Marketing Week Nestlé has credited its focus on innovation and marketing for helping its ecommerce sales almost double in four years. The company, which is behind brands including KitKat and Nescafé, says ecommerce now accounts for 5% of total sales, up from 2.9% in ... and more »