Nestlé focuses on going direct-to-consumers as ecommerce sales hit 5% - Marketing Week

Nestlé focuses on going direct-to-consumers as ecommerce sales hit 5% - Marketing Week

Marketing Week

Nestlé focuses on going direct-to-consumers as ecommerce sales hit 5% Marketing Week The company, which is behind brands including KitKat and Nescafé, says ecommerce now accounts for 5% of total sales, up from 2.9% in 2012. Ecommerce is one of the fastest areas of growth for the company, up by 18% last year – six times faster than its ... and more »