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Mattel and Alibaba Join Forces For China E-Commerce Push
Fortune Mattel has inked a strategic partnership with e-commerce giant Alibaba to help the toy maker more aggressively sell core brands like Fisher-Price and Barbie to mobile-savvy Chinese parents. On Tuesday, the companies announced a pact that would combine ... Mattel, Alibaba share big China e-commerce plans Mattel announces partnership with Chinese e-commerce company |
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