It's time to unleash clickstream data to turn browsers into buyers - Marketing Tech

It's time to unleash clickstream data to turn browsers into buyers - Marketing Tech

It's time to unleash clickstream data to turn browsers into buyers Marketing Tech The rise of eCommerce means that consumers can, and do, easily shop around for better deals, while today's desire for speed and convenience risks eroding any sense of customer engagement and loyalty. In 2016 we saw a number of high street casualties ...