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Case study: Location data outperforms online signals as e-commerce targeting tool
Marketing Land The noteworthy aspect of the case study is that offline location data were used to target audiences online — for e-commerce purposes. The result: location data from PlaceIQ outperformed online signals alone. I spoke to PlaceIQ CEO Duncan McCall about ... |
Wednesday, February 22, 2017
E-Commerce
Case study: Location data outperforms online signals as e-commerce targeting tool - Marketing Land
Case study: Location data outperforms online signals as e-commerce targeting tool - Marketing Land

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