Case study: Location data outperforms online signals as e-commerce targeting tool - Marketing Land

Case study: Location data outperforms online signals as e-commerce targeting tool - Marketing Land

Marketing Land

Case study: Location data outperforms online signals as e-commerce targeting tool Marketing Land The noteworthy aspect of the case study is that offline location data were used to target audiences online — for e-commerce purposes. The result: location data from PlaceIQ outperformed online signals alone. I spoke to PlaceIQ CEO Duncan McCall about ... and more »