Mars CIO Vittorio Cretella on digital transformation, e-commerce, data architecture, scale - ZDNet

Mars CIO Vittorio Cretella on digital transformation, e-commerce, data architecture, scale - ZDNet

ZDNet

Mars CIO Vittorio Cretella on digital transformation, e-commerce, data architecture, scale ZDNet E-commerce for a consumer product goods company. The third leg of Mars' 2017 initiatives revolves around building demand platforms for e-commerce and digital marketing. "There's a real opportunity to bring more value to the customer," he said.