CPG Brands Can't Approach Ecommerce Like Every Other Brand - eMarketer

CPG Brands Can't Approach Ecommerce Like Every Other Brand - eMarketer

CPG Brands Can't Approach Ecommerce Like Every Other Brand eMarketer Many shoppers are loyal to their favorite consumer packaged goods (CPG) products, but their journey with these brands often begins with an in-store impulse purchase. For this reason, CPG brands are faced with different challenges in the ecommerce space ...