MediaPost Communications |
Email Marketing Third-Highest Ecommerce Driver On Black Friday
MediaPost Communications Email marketing was the third-highest ecommerce driver, according to the study, with 17.8% of online sales derived from a consumer's inbox. Search ads contributed the highest amount of shopping traffic through Black Friday, followed by direct traffic. E-commerce tops $5 billion over weekend, mobile beats $1 billion on Black Friday Happy Holidays For Amazon As Ecommerce The Winner On Black Friday Given e-commerce frenzy, visiting stores not such a bad idea |
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