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Alibaba's Huge E-Commerce Fest Has Changed the Game For Agencies in China
AdAge.com 11 e-commerce fest, called Double 11, 11.11 or Singles Day, back in 2009. Since then it has ballooned in proportion, with other online shopping players like JD.com joining in. Alibaba, which logged $14.3 billion in sales on its platforms last year ... |
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