Three ways publishers are bringing sophistication to e-commerce - Digiday

Three ways publishers are bringing sophistication to e-commerce - Digiday

Three ways publishers are bringing sophistication to e-commerce Digiday Two years ago, Purch, a publisher of B2B and B2C brands that earns more than half of its revenue from e-commerce and lead generation, decided that it was overly reliant on search traffic, and that it needed to find a way to get more people to come back ...