Nescafé sees Tumblr and other platforms as e-commerce opportunities - Digiday

Nescafé sees Tumblr and other platforms as e-commerce opportunities - Digiday

Nescafé sees Tumblr and other platforms as e-commerce opportunities Digiday With a presence on platforms including Snapchat, Instagram and Viber, 78-year-old instant coffee brand Nescafé has invested in growing its relevance among so-called digital natives. Now, according to its head of global integrated marketing, Michael ...