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Criteo is paying $250 million to buy e-commerce ad firm HookLogic
Recode HookLogic, a startup that helps consumer brands place ads on e-commerce sites, has agreed to sell for $250 million to publicly traded ad-tech firm Criteo. HookLogic works with retailers like Walmart, Target, Costco and Best Buy to sell sponsored ad ... Ad-Tech Firm Criteo Just Acquired Ecommerce Startup HookLogic for $250 Million Criteo Acquires E-Commerce Ad Tech Provider HookLogic for $250M |
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