Criteo is paying $250 million to buy e-commerce ad firm HookLogic - Recode

Criteo is paying $250 million to buy e-commerce ad firm HookLogic - Recode

Criteo is paying $250 million to buy e-commerce ad firm HookLogic Recode HookLogic, a startup that helps consumer brands place ads on e-commerce sites, has agreed to sell for $250 million to publicly-traded ad-tech firm Criteo. HookLogic works with retailers like Walmart, Target, Costco and Best Buy to sell sponsored ad ...