Building a solid e-commerce marketing pyramid - InternetRetailer.com

Building a solid e-commerce marketing pyramid - InternetRetailer.com

Building a solid e-commerce marketing pyramid InternetRetailer.com Think of the e-commerce hierarchy as a pyramid — without the lower levels, what's at the top isn't stable. This pyramid's base is threefold: the product, brand, and website. You need a great product (it's why you're in business, after all), an ...